Tiny Habits, Big Rewards: BJ Fogg

What does it take for a person to change? BJ Fogg, founder of Stanford’s Behavior Design Lab, says the key to behavior change isn’t what we’ve always been taught. In Tiny Habits: The Small Changes that Change Everything Fogg draws upon true experiments--from his lab and his life--to outline a system anyone can use to create good habits or unravel the bad. In this episode, originally published in 2021: the invaluable lessons about making change through design and celebration.